Pizzeria Delfina vs Del Popolo · Bay Area shelf head-to-head
Pizzeria Delfina and Del Popolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pizzeria Delfina
Del Popolo
28
brand power
24
6
products
4
3
categories
1
3
subcategories
2
9
grocers
9
$1.17
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizzeria Delfina▭ Del Popolo
Distribution · 30% of score38·38
P
D
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Pizzeria Delfina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizzeria Delfina · 2
only Del Popolo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizzeria Delfina · Del Popolo
