Pj’s vs Evol · Bay Area shelf head-to-head
Pj’s and Evol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineup
Pj’s
Evol
0
brand power
35
2
products
16
1
categories
4
1
subcategories
5
1
grocers
6
$4.39
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pj’s▭ Evol
Distribution · 30% of score4·25
P
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pj’s
no top category Evol doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pj’s · Evol