Pj’s vs Red's · Bay Area shelf head-to-head
Pj’s and Red's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineup
Pj’s
Red's
0
brand power
64
2
products
26
1
categories
3
1
subcategories
4
1
grocers
17
$4.39
avg price
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pj’s▭ Red's
Distribution · 30% of score4·71
P
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pj’s
no top category Red's doesn’t also play in.
only Red's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pj’s · 0
no exclusive doors — everywhere Pj’s is, Red's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pj’s · Red's