Planters vs Hampton Farms · Bay Area shelf head-to-head
Planters and Hampton Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineupPlanters sits further up the premium end
Planters
Hampton Farms
42
brand power
19
28
products
6
4
categories
1
7
subcategories
1
9
grocers
7
65.0¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planters▭ Hampton Farms
Distribution · 30% of score38·29
P
H
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score90·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hampton Farms
no top category Planters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planters · 4
only Hampton Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planters · Hampton Farms
