Planters vs Santa Barbara Pistachio Company · Bay Area shelf head-to-head
Planters and Santa Barbara Pistachio Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineupSanta Barbara Pistachio Company sits further up the premium end
Planters
Santa Barbara Pistachio Company
42
brand power
16
28
products
16
4
categories
2
7
subcategories
2
9
grocers
3
65.0¢
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planters▭ Santa Barbara Pistachio Company
Distribution · 30% of score38·13
P
S
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score90·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Pistachio Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planters · 8
only Santa Barbara Pistachio Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planters · Santa Barbara Pistachio Company