Planters vs Wa-chaa · Bay Area shelf head-to-head
Planters and Wa-chaa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineup
Planters
Wa-chaa
42
brand power
11
28
products
3
4
categories
1
7
subcategories
1
9
grocers
1
$7.94
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planters▭ Wa-chaa
Distribution · 30% of score38·4
P
W
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wa-chaa
no top category Planters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planters · Wa-chaa