Plantlife vs Sof · Bay Area shelf head-to-head
Plantlife and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerSof is in more Bay Area grocersPlantlife fields the deeper lineupPlantlife sits further up the premium end
Plantlife
Sof
38
brand power
30
26
products
15
5
categories
2
6
subcategories
2
1
grocers
2
$1.65
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plantlife▭ Sof
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plantlife
only Sof
no top category Plantlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plantlife · 0
no exclusive doors — everywhere Plantlife is, Sof is too.
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plantlife · Sof
