Plaza vs Tsar Nicoulai Caviar · Bay Area shelf head-to-head
Plaza and Tsar Nicoulai Caviar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tsar Nicoulai Caviar carries more Brand PowerTsar Nicoulai Caviar is in more Bay Area grocersTsar Nicoulai Caviar fields the deeper lineup
Plaza
Tsar Nicoulai Caviar
9
brand power
40
2
products
14
1
categories
7
1
grocers
6
$17.99
avg price
$33.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plaza▭ Tsar Nicoulai Caviar
Distribution · 30% of score4·25
P
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plaza
no top category Tsar Nicoulai Caviar doesn’t also play in.
only Tsar Nicoulai Caviar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plaza · 1
only Tsar Nicoulai Caviar · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plaza · Tsar Nicoulai Caviar