Plum Organics vs Earth's Best · Bay Area shelf head-to-head
Plum Organics and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Plum Organics
Earth's Best
48
brand power
55
24
products
37
2
categories
9
2
subcategories
11
12
grocers
13
68.7¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plum Organics▭ Earth's Best
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars3 vs 2 SKUs
1% of shelf
only Plum Organics
no top category Earth's Best doesn’t also play in.
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plum Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plum Organics · Earth's Best
