Plymouth vs Cabot · Bay Area shelf head-to-head
Plymouth and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineupPlymouth sits further up the premium end
Plymouth
Cabot
20
brand power
53
6
products
45
1
categories
3
2
subcategories
8
4
grocers
17
$1.86
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plymouth▭ Cabot
Distribution · 30% of score17·71
P
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plymouth
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plymouth · 0
no exclusive doors — everywhere Plymouth is, Cabot is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plymouth · Cabot
