Plymouth vs Sartori · Bay Area shelf head-to-head
Plymouth and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sartori carries more Brand PowerSartori is in more Bay Area grocersSartori fields the deeper lineupPlymouth sits further up the premium end
Plymouth
Sartori
20
brand power
45
6
products
21
1
categories
3
2
subcategories
6
4
grocers
13
$1.86
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plymouth▭ Sartori
Distribution · 30% of score17·54
P
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plymouth
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plymouth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plymouth · Sartori
