Lining them up…
Point Reyes Farmstead Cheese Company and Marin French Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Marin French Cheese Co. doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Point Reyes Farmstead Cheese Company · Marin French Cheese Co.
20 products in the catalog·30 products in the catalog
spans 1 category · 4 subcategories·spans 2 categories · 10 subcategories
~1% average share on the shelves it competes on·~1% average share on the shelves it competes on
no exclusive doors — everywhere Point Reyes Farmstead Cheese Company is, Marin French Cheese Co. is too.
