Poland Spring vs Crystal Geyser · Bay Area shelf head-to-head
Poland Spring and Crystal Geyser, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Geyser carries more Brand PowerCrystal Geyser is in more Bay Area grocersCrystal Geyser fields the deeper lineupCrystal Geyser sits further up the premium end
Poland Spring
Crystal Geyser
23
brand power
44
7
products
20
2
categories
2
3
grocers
18
$6.36
avg price
$2.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poland Spring▭ Crystal Geyser
Distribution · 30% of score13·75
P
C
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poland Spring
only Crystal Geyser
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Poland Spring · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poland Spring · Crystal Geyser
