Poland Spring vs Evian · Bay Area shelf head-to-head
Poland Spring and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupEvian sits further up the premium end
Poland Spring
Evian
23
brand power
33
7
products
10
2
categories
2
3
grocers
10
$6.36
avg price
$6.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poland Spring▭ Evian
Distribution · 30% of score13·42
P
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poland Spring
only Evian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poland Spring · Evian
