Pompeian vs Lucini Italia · Bay Area shelf head-to-head
Pompeian and Lucini Italia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lucini Italia carries more Brand PowerLucini Italia is in more Bay Area grocersLucini Italia fields the deeper lineup
Pompeian
Lucini Italia
25
brand power
36
9
products
13
2
categories
3
4
subcategories
3
5
grocers
11
$14.09
avg price
$21.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pompeian▭ Lucini Italia
Distribution · 30% of score21·46
P
L
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pompeian
no top category Lucini Italia doesn’t also play in.
only Lucini Italia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pompeian · 2
only Lucini Italia · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pompeian · Lucini Italia
