Pop & Bottle vs Stok · Bay Area shelf head-to-head
Pop & Bottle and Stok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineupPop & Bottle sits further up the premium end
Pop & Bottle
Stok
51
brand power
28
21
products
9
3
categories
2
17
grocers
4
48.6¢
price per fl oz
16.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop & Bottle▭ Stok
Distribution · 30% of score71·17
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop & Bottle
only Stok
no top category Pop & Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop & Bottle · Stok
