Pop & Bottle vs Ucc · Bay Area shelf head-to-head
Pop & Bottle and Ucc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineupPop & Bottle sits further up the premium end
Pop & Bottle
Ucc
51
brand power
16
21
products
4
3
categories
2
4
subcategories
2
17
grocers
2
$4.93
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop & Bottle▭ Ucc
Distribution · 30% of score71·8
U
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ucc
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop & Bottle · Ucc