Pop-tarts vs Bobo's · Bay Area shelf head-to-head
Pop-tarts and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineupBobo's sits further up the premium end
Pop-tarts
Bobo's
52
brand power
57
19
products
47
1
categories
8
1
subcategories
10
6
grocers
15
$6.18
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop-tarts▭ Bobo's
Distribution · 30% of score25·63
P
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop-tarts
no top category Bobo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pop-tarts · 0
no exclusive doors — everywhere Pop-tarts is, Bobo's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop-tarts · Bobo's
