Popcorners vs Hippeas · Bay Area shelf head-to-head
Popcorners and Hippeas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineupHippeas sits further up the premium end
Popcorners
Hippeas
37
brand power
44
16
products
19
3
categories
3
9
grocers
16
96.3¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popcorners▭ Hippeas
Distribution · 30% of score38·67
P
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popcorners
no top category Hippeas doesn’t also play in.
only Hippeas
no top category Popcorners doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popcorners · 3
only Hippeas · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popcorners · Hippeas
