Popcorners vs Lesserevil · Bay Area shelf head-to-head
Popcorners and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Popcorners
Lesserevil
37
brand power
63
16
products
36
3
categories
4
9
grocers
21
96.3¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popcorners▭ Lesserevil
Distribution · 30% of score38·88
P
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popcorners
no top category Lesserevil doesn’t also play in.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popcorners · 1
only Lesserevil · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popcorners · Lesserevil
