Popsicle vs Jonnypops · Bay Area shelf head-to-head
Popsicle and Jonnypops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineupJonnypops sits further up the premium end
Popsicle
Jonnypops
39
brand power
62
13
products
37
1
categories
2
9
grocers
15
55.1¢
price per item
$3.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popsicle▭ Jonnypops
Distribution · 30% of score38·63
P
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popsicle
no top category Jonnypops doesn’t also play in.
only Jonnypops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popsicle · 2
only Jonnypops · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popsicle · Jonnypops
