Popsicle vs Sweet Nothings · Bay Area shelf head-to-head
Popsicle and Sweet Nothings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Nothings carries more Brand PowerSweet Nothings fields the deeper lineupSweet Nothings sits further up the premium end
Popsicle
Sweet Nothings
39
brand power
46
13
products
25
1
categories
5
1
subcategories
6
9
grocers
9
35.7¢
price per oz
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popsicle▭ Sweet Nothings
Distribution · 30% of score38·38
P
S
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popsicle
no top category Sweet Nothings doesn’t also play in.
only Sweet Nothings
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popsicle · 4
only Sweet Nothings · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popsicle · Sweet Nothings
