Portlandia vs St. Dalfour · Bay Area shelf head-to-head
Portlandia and St. Dalfour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour carries more Brand PowerSt. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineup
Portlandia
St. Dalfour
30
brand power
44
11
products
21
2
categories
2
7
subcategories
3
10
grocers
14
64.1¢
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portlandia▭ St. Dalfour
Distribution · 30% of score42·58
P
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portlandia
only St. Dalfour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Portlandia · 1
only St. Dalfour · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portlandia · St. Dalfour
