Pranarom vs Evanhealy · Bay Area shelf head-to-head
Pranarom and Evanhealy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evanhealy is in more Bay Area grocersEvanhealy fields the deeper lineup
Pranarom
Evanhealy
33
brand power
35
6
products
17
3
categories
4
4
subcategories
10
1
grocers
2
$29.35
price per fl oz
$17.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pranarom▭ Evanhealy
Distribution · 30% of score4·8
P
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care1 vs 5 SKUs
P
<1% of shelf
only Pranarom
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pranarom · 0
no exclusive doors — everywhere Pranarom is, Evanhealy is too.
only Evanhealy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pranarom · Evanhealy
