Prego vs Dave's Gourmet · Bay Area shelf head-to-head
Prego and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet fields the deeper lineup
Prego
Dave's Gourmet
22
brand power
45
11
products
19
1
categories
3
2
subcategories
5
6
grocers
16
$4.74
avg price
$11.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prego▭ Dave's Gourmet
Distribution · 30% of score25·67
P
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prego
no top category Dave's Gourmet doesn’t also play in.
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prego · 1
only Dave's Gourmet · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prego · Dave's Gourmet