Premier vs Orgain · Bay Area shelf head-to-head
Premier and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Premier
Orgain
20
brand power
66
5
products
29
1
categories
3
2
grocers
14
$35.73
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier▭ Orgain
Distribution · 30% of score8·58
P
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier
no top category Orgain doesn’t also play in.
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premier · 0
no exclusive doors — everywhere Premier is, Orgain is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier · Orgain
