Pressed vs Columbia Gorge Organic · Bay Area shelf head-to-head
Pressed and Columbia Gorge Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
Pressed
Columbia Gorge Organic
54
brand power
31
31
products
22
3
categories
3
8
subcategories
7
17
grocers
7
70.8¢
price per fl oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pressed▭ Columbia Gorge Organic
Distribution · 30% of score71·29
C
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks3 vs 1 SKUs
only Pressed
only Columbia Gorge Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pressed · Columbia Gorge Organic
