Pressed vs Suja Organic · Bay Area shelf head-to-head
Pressed and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocers
Pressed
Suja Organic
54
brand power
48
31
products
32
3
categories
2
8
subcategories
5
17
grocers
11
70.8¢
price per fl oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pressed▭ Suja Organic
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks3 vs 1 SKUs
only Pressed
only Suja Organic
no top category Pressed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pressed · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pressed · Suja Organic
