Pressed vs Wtrmln Wtr · Bay Area shelf head-to-head
Pressed and Wtrmln Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
Pressed
Wtrmln Wtr
54
brand power
25
31
products
4
3
categories
2
17
grocers
7
70.8¢
price per fl oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pressed▭ Wtrmln Wtr
Distribution · 30% of score71·29
W
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pressed
only Wtrmln Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pressed · Wtrmln Wtr
