Pretzilla vs Artesano · Bay Area shelf head-to-head
Pretzilla and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineupArtesano sits further up the premium end
Pretzilla
Artesano
28
brand power
40
7
products
14
2
categories
2
2
subcategories
8
10
grocers
11
11.3¢
price per oz
34.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzilla▭ Artesano
Distribution · 30% of score42·46
P
A
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
only Artesano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pretzilla · 6
only Artesano · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzilla · Artesano
