Pretzilla vs Beckmann's · Bay Area shelf head-to-head
Pretzilla and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBeckmann's sits further up the premium end
Pretzilla
Beckmann's
28
brand power
51
7
products
29
2
categories
2
2
subcategories
11
10
grocers
14
11.3¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzilla▭ Beckmann's
Distribution · 30% of score42·58
P
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzilla · 2
only Beckmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzilla · Beckmann's