Pri vs Comvita · Bay Area shelf head-to-head
Pri and Comvita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Comvita is in more Bay Area grocersComvita fields the deeper lineup
Pri
Comvita
15
brand power
19
3
products
7
2
categories
2
4
grocers
5
$26.23
avg price
$30.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pri▭ Comvita
Distribution · 30% of score17·21
P
C
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pri
no top category Comvita doesn’t also play in.
only Comvita
no top category Pri doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pri · 1
only Comvita · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pri · Comvita
