Prince Of Peace vs Tazo Tea · Bay Area shelf head-to-head
Prince Of Peace and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea carries more Brand PowerTazo Tea is in more Bay Area grocersTazo Tea fields the deeper lineupTazo Tea sits further up the premium end
Prince Of Peace
Tazo Tea
34
brand power
45
11
products
32
3
categories
2
7
subcategories
9
9
grocers
13
10.5¢
price per item
40.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prince Of Peace▭ Tazo Tea
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prince Of Peace
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prince Of Peace · 3
only Tazo Tea · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prince Of Peace · Tazo Tea
