Progresso vs Proper Good · Bay Area shelf head-to-head
Progresso and Proper Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Progresso
Proper Good
51
brand power
15
70
products
3
5
categories
2
12
grocers
2
$5.80
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Progresso▭ Proper Good
Distribution · 30% of score50·8
P
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Progresso
only Proper Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Progresso · Proper Good