Progresso vs Zuppa Rustica · Bay Area shelf head-to-head
Progresso and Zuppa Rustica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Progresso
Zuppa Rustica
51
brand power
16
70
products
5
5
categories
1
12
grocers
3
$5.80
avg price
$10.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Progresso▭ Zuppa Rustica
Distribution · 30% of score50·13
Z
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Progresso
only Zuppa Rustica
no top category Progresso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Progresso · Zuppa Rustica
