Promax vs Clif Bar · Bay Area shelf head-to-head
Promax and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineup
Promax
Clif Bar
9
brand power
56
2
products
42
1
categories
3
1
subcategories
4
1
grocers
18
$2.69
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Promax▭ Clif Bar
Distribution · 30% of score4·75
P
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Promax
no top category Clif Bar doesn’t also play in.
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Promax · 0
no exclusive doors — everywhere Promax is, Clif Bar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Promax · Clif Bar
