Proper Good vs Imagine · Bay Area shelf head-to-head
Proper Good and Imagine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine carries more Brand PowerImagine is in more Bay Area grocersImagine fields the deeper lineup
Proper Good
Imagine
15
brand power
53
3
products
20
2
categories
6
2
grocers
17
$7.49
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proper Good▭ Imagine
Distribution · 30% of score8·71
P
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proper Good
no top category Imagine doesn’t also play in.
only Imagine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Proper Good · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proper Good · Imagine