Proper Good vs Progresso · Bay Area shelf head-to-head
Proper Good and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineup
Proper Good
Progresso
15
brand power
51
3
products
70
2
categories
5
2
grocers
12
$7.49
avg price
$5.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proper Good▭ Progresso
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proper Good
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Proper Good · 0
no exclusive doors — everywhere Proper Good is, Progresso is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proper Good · Progresso