Proyecto Diaz vs Stumptown · Bay Area shelf head-to-head
Proyecto Diaz and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineupProyecto Diaz sits further up the premium end
Proyecto Diaz
Stumptown
20
brand power
45
6
products
24
2
categories
1
4
subcategories
3
2
grocers
13
$1.87
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proyecto Diaz▭ Stumptown
Distribution · 30% of score8·54
P
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proyecto Diaz
only Stumptown
no top category Proyecto Diaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proyecto Diaz · Stumptown