Pup-peroni vs Blue Buffalo · Bay Area shelf head-to-head
Pup-peroni and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Pup-peroni
Blue Buffalo
18
brand power
52
7
products
71
1
categories
3
1
subcategories
5
4
grocers
10
$10.13
avg price
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pup-peroni▭ Blue Buffalo
Distribution · 30% of score17·42
P
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pup-peroni
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pup-peroni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pup-peroni · Blue Buffalo