Puravida vs Green Giant · Bay Area shelf head-to-head
Puravida and Green Giant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant carries more Brand PowerGreen Giant is in more Bay Area grocersGreen Giant fields the deeper lineup
Puravida
Green Giant
39
brand power
50
16
products
40
3
categories
4
4
subcategories
9
6
grocers
11
$7.19
avg price
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Puravida▭ Green Giant
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Puravida
only Green Giant
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Puravida · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puravida · Green Giant
