Pure Organic vs That’s It · Bay Area shelf head-to-head
Pure Organic and That’s It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
That’s It carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineupThat’s It sits further up the premium end
Pure Organic
That’s It
18
brand power
39
4
products
22
2
categories
2
2
subcategories
3
4
grocers
12
$13.79
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Organic▭ That’s It
Distribution · 30% of score17·50
P
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Organic
only That’s It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pure Organic · 0
no exclusive doors — everywhere Pure Organic is, That’s It is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Organic · That’s It
