Lining them up…
Purina Cat Chow and That's Smart!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category That's Smart! doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere That's Smart! is, Purina Cat Chow is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Cat Chow · That's Smart!
8 products in the catalog·6 products in the catalog
spans 1 category·spans 4 categories · 5 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on