Purina Dog Chow vs Blue Buffalo · Bay Area shelf head-to-head
Purina Dog Chow and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Purina Dog Chow
Blue Buffalo
14
brand power
52
5
products
71
1
categories
3
1
subcategories
5
4
grocers
10
$30.02
avg price
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Dog Chow▭ Blue Buffalo
Distribution · 30% of score17·42
P
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Dog Chow
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purina Dog Chow · 0
no exclusive doors — everywhere Purina Dog Chow is, Blue Buffalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Dog Chow · Blue Buffalo