Purina One vs Purina Beneful · Bay Area shelf head-to-head
Purina One and Purina Beneful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purina One carries more Brand PowerPurina One is in more Bay Area grocersPurina One fields the deeper lineupPurina Beneful sits further up the premium end
Purina One
Purina Beneful
41
brand power
29
29
products
21
2
categories
1
3
subcategories
2
9
grocers
6
24.9¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina One▭ Purina Beneful
Distribution · 30% of score38·25
P
P
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score91·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina One
only Purina Beneful
no top category Purina One doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina One · 4
only Purina Beneful · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina One · Purina Beneful
