Purple Carrot vs Strong Roots · Bay Area shelf head-to-head
Purple Carrot and Strong Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Strong Roots carries more Brand PowerStrong Roots fields the deeper lineup
Purple Carrot
Strong Roots
25
brand power
32
6
products
14
3
categories
3
3
subcategories
4
5
grocers
5
68.0¢
price per oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Strong Roots
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purple Carrot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purple Carrot · 2
only Strong Roots · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Strong Roots
