Purposeful Pup vs Blue Buffalo · Bay Area shelf head-to-head
Purposeful Pup and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Purposeful Pup
Blue Buffalo
9
brand power
52
2
products
71
1
categories
3
1
subcategories
5
1
grocers
10
$11.99
avg price
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purposeful Pup▭ Blue Buffalo
Distribution · 30% of score4·42
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purposeful Pup
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purposeful Pup · 0
no exclusive doors — everywhere Purposeful Pup is, Blue Buffalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purposeful Pup · Blue Buffalo