Q Mixers vs Reed’s · Bay Area shelf head-to-head
Q Mixers and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Q Mixers carries more Brand PowerQ Mixers is in more Bay Area grocersQ Mixers fields the deeper lineup
Q Mixers
Reed’s
60
brand power
41
27
products
19
5
categories
2
7
subcategories
4
14
grocers
13
23.0¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Q Mixers▭ Reed’s
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Q Mixers · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Q Mixers · Reed’s
