Quantum Energy Square vs Mezcla · Bay Area shelf head-to-head
Quantum Energy Square and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocersMezcla fields the deeper lineupMezcla sits further up the premium end
Quantum Energy Square
Mezcla
22
brand power
42
6
products
16
1
categories
3
7
grocers
9
$1.65
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quantum Energy Square▭ Mezcla
Distribution · 30% of score29·38
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Quantum Energy Square
no top category Mezcla doesn’t also play in.
only Mezcla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quantum Energy Square · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quantum Energy Square · Mezcla
