Quest vs Simply Doritos · Bay Area shelf head-to-head
Quest and Simply Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerQuest is in more Bay Area grocersQuest fields the deeper lineup
Quest
Simply Doritos
53
brand power
9
34
products
2
7
categories
1
12
grocers
1
$6.27
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quest▭ Simply Doritos
Distribution · 30% of score50·4
S
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Doritos
no top category Quest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quest · Simply Doritos